Lush Fresh Handmade Cosmetics has teamed up with Sea Shepherd to help put an end to Shark finning. How? It is selling a product called Shark Fin Soap, a seaweed and sea salt based soap with all the proceeds going to Sea Shepherd's anti-finning campaign. To promote this awesome Marvel Team Up, Alice Newstead, a performance artist and former Lush staffer will let herself get jammed HARD by evil Shark fishing hooks and suspended in the window of the Lush store on Reagent's street in London! Hardcore? Yes. But compared to the 100 million plus Sharks that are finned each year for tasteless luxury soup, it isn't hardcore at all.
Okay, Alice's suspension probably won't be this hardcore.

Alice's suspension is happening...oh crap, today, September 3 at noon! If you can't make it to London, you can at least buy their soap. Lush is making 11,416 bars of the soap to represent the number of sharks killed each hour, with all proceeds going to Sea Shepherd. Their site lists the bars as 2.50 pounds each. I am pretty crappy with currency conversion but that is only like $4.42916 according to today's rate.

Buy It!

--Sharky

technorati tags: Lush, Sharks, Sea Shepherd, London, soap, suspension, body modification, Shark Fin Soap, Shark Fin Soup, Chinese Food, Alice Newstead, Marvel Comics

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